Facebook Ads Results

These two Facebook ad campaigns were created for a local cake business with the goal of increasing customer interaction and brand visibility. The first campaign, “Cake Msg,” focused on Messenger Engagement, encouraging potential customers to start direct conversations for customized cake orders. With a total spend of just $3.22, it generated 63 messaging conversations, proving that precise targeting and a clear call-to-action can deliver excellent results at a very low cost.
Facebook ads results
The second campaign, “Special Day Offer,” was a Post Engagement ad designed to boost likes, comments, and shares on a promotional post written in Bengali. This approach helped connect naturally with the local audience. As a result, the campaign achieved 2,029 engagements for only $2.23, with an impressive $0.0011 cost per engagement — a strong indicator of content relevance and ad performance.

Together, these campaigns demonstrate how even small businesses can achieve meaningful results with minimal budgets when creative content, language, and targeting are used effectively. It’s a great example of how smart advertising can turn small investments into real customer engagement and brand growth.

🧾 Ad Campaign 1: “Cake Msg” — Messaging Engagement Ad

Objective:

Increase customer engagement through direct messages for a local cake business.

Overview:

This ad campaign was designed to attract customers who were interested in ordering customized cakes by starting conversations via Messenger.

Campaign Type: Engagement (Messaging Conversations)

Results:

🗨️ Messaging Conversations Started: 63

💰 Cost per Conversation: $0.0511

💵 Total Spent: $3.22

Outcome:

The campaign successfully generated 63 potential customer conversations with an exceptionally low cost per conversation ($0.0511). This indicates strong audience interest and effective ad targeting.

Key Strengths:

Optimized ad creative and call-to-action for Messenger.

Reached people genuinely interested in cake orders.

High engagement with minimal cost.

🧾 Ad Campaign 2: “Special Day Offer” — Post Engagement Ad

Objective:

Boost post engagement to promote a special cake offer for customers celebrating special days (e.g., birthdays, anniversaries).

Overview:

This campaign aimed to increase visibility and interactions on a promotional post written in Bengali, targeting local audiences.

Campaign Type: Engagement (Post Engagement)

Results:

👍 Post Engagements: 2,029

💰 Cost per Engagement: $0.0011

💵 Total Spent: $2.23

Outcome:

The post achieved 2,000+ engagements (likes, shares, comments) at an impressively low cost per engagement ($0.0011). This demonstrates excellent ad performance and audience relevance.

Key Strengths:

Strong copywriting in native language (Bangla).

Highly engaging visuals and relatable message.

Exceptional reach and interaction for minimal cost.

📊 Overall Performance Summary

Metric Value

Total Spent $5.45

Total Engagements 2,092+

Average Cost per Action ~$0.0026

Overall Campaign Goal Brand awareness + Direct engagement

Conclusion:

Both campaigns performed extremely well within a small budget. The Cake Msg ad generated valuable leads via Messenger, while the Post Engagement ad created strong brand visibility and audience interaction.

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